Music industry business models are quickly abandoning traditional and archaic methods of sales, distribution, and marketing and adopting more progressive strategies and less formulaic practices. According to the Record Industry Association of America, CD sales have been on a steady decline for the past decade and dropped 24.7% from 2007-2008. Factors such as piracy, digital distribution innovations, social media, and overall modernization have revolutionized the music industry and only those who have considered and appropriated these changes stand a chance within the market. Major labels have suffered the most due to their resistance to the industry’s evolution and conversely, independent labels who have accommodated the impending transition are now flourishing.
Palmpalm Music, a full service publishing, marketing, distribution, event coordination and music branding company is designed to appeal to the needs of independent and upcoming artists, bands, and songwriters who would like to approach the industry from a more current and in tune perspective. Palmpalm Music,’s company image, brand name, and marketing methods will reflect the changing market by recognizing artists needs and providing hip, creative, and original solutions.
Competition + Similar Companies:
North Star Media
Jingle Punks
Kobalt Music
Audio Socket
RCRDLBL
Overview:
Palmpalm Music's brand image will combine an easy going tropical vacation feel reminiscent of Miami with minimalist and clean design. Local Mid century architecture and regional vegetation will serve as inspiration for the general look of the project.
Target:
Electronic + Indie music aficionados, recording artists/ songwriters, publishers, music bloggers, concert goers, music supervisors, ad agencies, college radio stations, and production companies with an interest in underground pop culture and music. Ages will range from 18-45 and given the nature of Palmpalm's deals with international artists, the company will target North + South American Markets with a strong emphasis on the upcoming underground European music community.
Goals:
Logo design
Business card + Letterhead
Flashdrive
CD compilation sleeve
Concert poster/ flier
Website /Blog (time permitting)
Like-minded design:
metadesign
wolda
airside
qwer
etapes
dalek
Color Options:
Fonts:
vllg
Logo studies:
